Demand Isn’t Bought. It’s Engineered.
About me
I work directly with founders and leadership teams to design and run a predictable demand engine, combining senior CMO oversight with a trusted delivery team that will execute and scale.
Build Demand. Own Your Market.
CMO-Led Strategy
Market Intelligence & Research
Strategy & Value Creation
Forecasts & Targets
People Structure & Ops
Tech Stack Review & Strategy
Investment & Exit Support
Marketing Execution
SEO & AI Answer Engine Optimisation
PPC & Marketplaces
Recognition & Trust
CRO & Conversion
ABM & Outbound
Thought Leadership & Content
“Lewis is ideal for companies investing seriously in growth and needing senior leadership without hiring a full-time CMO.”
Precision outbound at scale. I define your ICP, enrich target accounts with live intent data, and run AI-powered, personalised sequences across email & LinkedIn, so the right message hits the right stakeholder at the right time.
Content that earns pipeline, not just pageviews. I build a content system tied to your buyer journey, optimised for answer engines so your expertise shows up wherever your buyers are doing their research.
A consistent flow of high-intent leads who already understand your value before they speak to sales. SEO, AEO, PPC, CRO, and conversion infrastructure, built to attract the right buyers and turn traffic into measurable pipeline.
Before you activate channels, you need clarity. ICP, positioning, channel mix, tech stack, and a demand roadmap that aligns marketing with revenue targets, this is the foundation everything else is built on.
FAQ's
Agencies typically focus on executing channels. I focus on designing and leading the entire demand system.
You work directly with me, not an account manager. I set the strategy, prioritise the right growth levers, align marketing with sales, and oversee execution through trusted specialists. You get CMO-level thinking with managed delivery, not disconnected tactics.
Yes. Every engagement includes dedicated, ring-fenced strategic time each week. I work directly with founders and leadership teams to make growth decisions, review performance, and maintain momentum.
Execution is delivered by specialists I trust and manage, but strategy and accountability sit with me.
I work best with B2B companies that:
- Have product-market fit
- Want consistent inbound demand
- Are investing seriously in growth
- Value strategic clarity and accountability
If you’re looking for short-term lead generation or low-cost marketing support, I’m unlikely to be the right fit.
The first phase focuses on strategy and infrastructure.
Channel activation typically begins within the first month, with measurable pipeline indicators emerging within 60–90 days, depending on sales cycle length and budget.
My focus is building a repeatable demand engine, not short-term spikes.
Engagements vary depending on scope and involvement.
Typical ranges:
- Strategic roadmap engagements from £7,500
- Ongoing growth partnerships from £4,000–£12,000 per month
- Fractional CMO leadership tailored to involvement level
Exact investment is defined after an initial strategy conversation to ensure alignment.
I’m not the right fit for every business. This won’t be a good match if:
- You’re looking for cheap lead generation or quick marketing hacks
- You want someone to “just run ads” without strategic oversight
- You aren’t prepared to invest properly in growth
- You’re unwilling to make positioning or messaging changes
- You want guaranteed results without committing to process
I work best with B2B companies that are serious about building a structured, long-term demand engine, not chasing short-term tactics.
If you value strategic clarity, accountability, and sustainable growth, we’ll likely work well together.