ABM Toolkit

Personalise At Scale. Never Generic.

The ABM Toolkit For Teams Who Refuse To Sound Like Everyone Else.

Three tools built to fix the actual bottleneck in account-based marketing — not more volume, better quality at volume. Score your outreach, personalise your assets, and land pages that speak to one account, not a thousand.

The Problem

Everyone's ABM Looks The Same Now

Clay pulled the data. ChatGPT wrote the message. The result reads exactly like every other "personalised" email your prospect got this week — because it was built the same way theirs was.

Target accounts can tell. Reply rates are proving it. The bar for what counts as personalisation has moved, and most outbound hasn't caught up.

The Solution

Three Simple Tools. One Job — Make It Impossible To Ignore.

Built for teams running genuine account-based programmes, not list-based email blasts. Each tool solves one part of the "this was clearly written for us" problem — use them together or drop the one you need into your existing stack.

01
Available now
Slop Score tool screenshot
Slop Score

Know Before You Send Whether It Reads As Personal Or As Slop

Paste in your email, LinkedIn message, or outbound asset. Get a score on how genuinely personalised it is versus how much it reads as templated, AI-generated filler — plus specific lines to fix. Catch the "Hi {FirstName}, I noticed your company..." problem before your prospect does.

02
Available now
PDF Personaliser tool screenshot
PDF Personaliser

One-To-One Assets, Built At One-To-Many Speed

Turn account and contact data into a genuinely personalised PDF — a mini report, a one-pager, a leave-behind — for every target account, automatically. No more choosing between "personalised" and "scalable." Feed it the data, get an asset back that reads like you built it by hand for that one account.

03
Coming soon
Landing Page Creator

A Landing Page For The Account, Not The Segment

Generate account-specific landing pages that match your outbound — same language, same logo, same pain point — so the click-through feels like a continuation of the message, not a generic homepage. Built for teams who want the whole sequence, from first touch to page visit, to feel like it was made for one company.

Request early access →
How It Fits Together

Built To Work As A System

Each tool stands alone, but the teams getting the best reply rates are running all three as one pipeline — every touchpoint in the sequence reading like it was built for that one account, because it was.

01 Score the message
02 Personalise the asset
03 Land them somewhere that matches
Who It's For

Built For Marketing And Sales Leaders Who Own The Number

Marketing Directors CROs Heads of Sales RevOps Leaders

For leaders running (or trying to run) genuine ABM — not agencies looking for a shortcut, and not teams happy with a 2% reply rate as "normal."

Recommended Tech Stack

Other Recommended Tools For Your ABM Arsenal

These aren't affiliate placements — it's what we actually run ABM programmes on top of.

Clay logoClayclay.com ↗
The data and workflow layer everything else runs on — enrichment, waterfalls, and the automation logic that feeds personalised data into every other tool below.
Instantly logoInstantlyinstantly.ai ↗
Cold email sending infrastructure — deliverability, warm-up, and inbox rotation at scale.
Smartlead logoSmartleadsmartlead.ai ↗
Unlimited mailboxes and warm-up for multi-inbox cold email sequencing — the volume layer when you're running outbound across many senders at once.
Salesforge logoSalesforgesalesforge.ai ↗
AI-personalised cold email bundled with unlimited mailboxes and LinkedIn senders in one platform — infrastructure and personalisation under one login rather than stitched together.
GetSales.io logoGetSales.iogetsales.io ↗
Cloud-based LinkedIn + email automation with account-based sequencing and a unified inbox across multiple senders.
Interceptly logoInterceptlyinterceptly.ai ↗
Buyer-intent data paired with multi-channel outreach orchestration, so sequences trigger off real buying signals rather than a static list.
Mirror Profiles logoMirror Profilesmirrorprofiles.com ↗
Pre-warmed, dedicated LinkedIn profiles for teams that need to scale outreach volume beyond a single account's connection and message limits.

Request Access To The Toolkit

Access is being rolled out in small batches so we can support teams properly as they onboard. Tell us a bit about your outbound setup and we'll get you in.

Request Access Or email us directly: lewis@demand.consulting

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